DO and DO NOT: Marketing Sense

DO and DO NOT: Marketing Sense

Sense. Scents. Dollars and Cents. Here are my two cents on Marketing Books. What’s worked for me = DO. What hasn’t worked and/or doesn’t appeal = DON’T. That is, methods of marketing that I think stink. Presented via the sandwich method I used...
Kill Your Darlings

Kill Your Darlings

“Kill your darlings” is literary gospel, a ubiquitous phrase that commands action upon one’s prose. Cut, kill, slash, rewrite. Trim the superfluous flab. Popularized in novel and screenwriting guides in the ’90s, it’s been ascribed to...
Competent Ones

Competent Ones

We are the competent ones. We are the ones who carry on, who become stoic instead of hysterical, the ones who shoulder a weight like it is nothing, nothing at all. We are the ones who make it right for everyone, who don’t say no if you need help, but almost always say...
Houseguests #3: GPS

Houseguests #3: GPS

We’ve had a host of house guests in Casa Colando, California: most interesting, some sublime, some ridiculous, some petty, a nervy test to the nerves. Reader beware, lest the latter people come to inhabit your house. A couple called, saying that they were flying...