by PJColando | May 30, 2017 | Uncategorized
Let’s consider two words: Plot and Plod. Notice that I didn’t include their near-partner, Ploy, a word which has slimy connotation. To market effectively, it’s best to have a Plan. We all know the Goal – to sell books – but how we get...
by PJColando | May 25, 2017 | Uncategorized
Fee or free depends as much on your time, your tolerance for uncertain outcomes, etc. as it does your budget. While some authors swear by giveaway, other disdain the ploy. Sure, it’ll bump your Amazon ranking initially but over the long haul does it work? Does...
by PJColando | May 23, 2017 | Uncategorized
Three’s a crowd, yet I’ve posted a picture of three for marketing tip #8 because we are going to enter crowds. These are three ideas in my continuing format of Dos and Don’ts of Marketing. I’ve posted twice/week this month, so you may review...
by PJColando | May 18, 2017 | Uncategorized
‘Lucky’ is an anti-compliment I’ve come to despise: people constantly avenge their perceived lack of good fortune by deriding mine with the banal, “You just lucky.” While my pastor coached me to smile and respond, “Yes, I am...
by PJColando | May 16, 2017 | Uncategorized
OK, you caught me. I like alliteration and rhymes, so I had to use the word ‘fix’ to go with ‘six.’ But I’m not being genuine in the title because I. Can’t. Fix. Your. Marketing and Sales. That’s your task. I’ve been...
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