Fee or Free – do some of each to market

Fee or Free – do some of each to market

Fee or free depends as much on your time, your tolerance for uncertain outcomes, etc. as it does your budget. While some authors swear by giveaway, other disdain the ploy. Sure, it’ll bump your Amazon ranking initially but over the long haul does it work? Does...
Fee or Free – do some of each to market

Lucky #7 Marketing Tip

‘Lucky’ is an anti-compliment I’ve come to despise: people constantly avenge their perceived lack of good fortune by deriding mine with the banal, “You just lucky.” While my pastor coached me to smile and respond, “Yes, I am...
Fee or Free – do some of each to market

Fix Your Sales with Marketing Tip #6

OK, you caught me. I like alliteration and rhymes, so I had to use the word ‘fix’ to go with ‘six.’ But I’m not being genuine in the title because I. Can’t. Fix. Your. Marketing and Sales. That’s your task. I’ve been...
Fee or Free – do some of each to market

DO and DON’T Marketing Sense #2

Here’s another sandwich for you to digest, another dose a la PJ, the poster child for what not to do when writing-and-marketing a book. I’ve tried to trim the fat, the calories that make you fat-and-sassy, but not necessarily savvy. Broke and not better...
Fee or Free – do some of each to market

DO and DO NOT: Marketing Sense

Sense. Scents. Dollars and Cents. Here are my two cents on Marketing Books. What’s worked for me = DO. What hasn’t worked and/or doesn’t appeal = DON’T. That is, methods of marketing that I think stink. Presented via the sandwich method I used...