by PJColando | Aug 13, 2019 | Uncategorized
So you’ve become an author, have you? Published by a small press, or else a large one with no publicist, so that the onus of selling your book falls upon you? Welcome to life as an author, 2012. Because I’m an extrovert, marketing via public appearances...
by PJColando | Jul 31, 2018 | Uncategorized
When I began writing as a hobbyist in 2010, I didn’t predict the endeavor as encore career. I just wanted to have fun. After all, I adored my speech-language pathologist practice: I gave for living. I’d lived a purpose-filled life long before Rick Warren made it a...
by PJColando | May 30, 2017 | Uncategorized
Let’s consider two words: Plot and Plod. Notice that I didn’t include their near-partner, Ploy, a word which has slimy connotation. To market effectively, it’s best to have a Plan. We all know the Goal – to sell books – but how we get...
by PJColando | May 25, 2017 | Uncategorized
Fee or free depends as much on your time, your tolerance for uncertain outcomes, etc. as it does your budget. While some authors swear by giveaway, other disdain the ploy. Sure, it’ll bump your Amazon ranking initially but over the long haul does it work? Does...
by PJColando | May 23, 2017 | Uncategorized
Three’s a crowd, yet I’ve posted a picture of three for marketing tip #8 because we are going to enter crowds. These are three ideas in my continuing format of Dos and Don’ts of Marketing. I’ve posted twice/week this month, so you may review...
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