Plot or Plod: either way you market, it’s work

Fee or Free – do some of each to market

by | May 25, 2017 | Uncategorized

Fee or free depends as much on your time, your tolerance for uncertain outcomes, etc. as it does your budget. While some authors swear by giveaway, other disdain the ploy. Sure, it’ll bump your Amazon ranking initially but over the long haul does it work? Does...
Plot or Plod: either way you market, it’s work

Lucky #7 Marketing Tip

by | May 18, 2017 | Uncategorized

‘Lucky’ is an anti-compliment I’ve come to despise: people constantly avenge their perceived lack of good fortune by deriding mine with the banal, “You just lucky.” While my pastor coached me to smile and respond, “Yes, I am...
Plot or Plod: either way you market, it’s work

Fix Your Sales with Marketing Tip #6

by | May 16, 2017 | Uncategorized

OK, you caught me. I like alliteration and rhymes, so I had to use the word ‘fix’ to go with ‘six.’ But I’m not being genuine in the title because I. Can’t. Fix. Your. Marketing and Sales. That’s your task. I’ve been...
Plot or Plod: either way you market, it’s work

DO and DON’T Marketing Sense #2

by | May 4, 2017 | Uncategorized

Here’s another sandwich for you to digest, another dose a la PJ, the poster child for what not to do when writing-and-marketing a book. I’ve tried to trim the fat, the calories that make you fat-and-sassy, but not necessarily savvy. Broke and not better...